Concordix is bringing its chewable emulsion delivery technology to Vitafoods Asia in Bangkok, Thailand, running Sep 2–4. The platform, developed by Norway’s Vitux, turns nutritional ingredients into chewable gelled emulsions with submicron droplets — a format the company says is designed for “harmony with the body’s natural digestive process.”
At the trade fair, the brand plans to feature a range of launch-ready and customizable supplement concepts spanning multiple health categories. The delivery format is positioned as a way to improve nutrient delivery, formulation flexibility, and consumer-friendliness.
“Our goal is to help customers move beyond simply choosing ingredients and think about the complete delivery experience,” says Catherine Nardone, VP of marketing at Concordix. She added that the platform gives brands a way to combine science, formulation, and consumer experience in a single product, with particular potential across Asian markets.
More than a simple carrier for active ingredients
The technology is meant to address common pain points in supplement development. According to the brand, chewable emulsion can help formulators deliver meaningful ingredient payloads while maintaining stability and creating a convenient, enjoyable experience for users.
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The platform can work with a broad range of nutritional ingredients and allows multiple ingredients to be combined within differentiated product concepts. It’s applicable across categories including eye health, cognitive health, healthy aging, prenatal and early-life nutrition, beauty from within, children’s nutrition, and general wellness.
Concordix says it works with customers from formulation through commercialization, helping brands optimize ingredient compatibility, payload, stability, and sensory characteristics while tailoring products to their target markets.
The company’s approach to delivery systems could shift how brands think about product development. If consumers respond well to the format, it might push more supplement makers to prioritize the experience of taking a product, not just what’s inside it. Whether that translates into broader industry adoption is still an open question.
Eyeing the Asian market
For formulators serving the Asian nutraceutical sector, Concordix says it can customize around regional consumer preferences, ingredient strategies, and regulatory requirements.
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“As Asia’s nutritional supplement market continues to evolve, consumers are increasingly looking beyond traditional tablets and capsules toward products that combine efficacy with convenience, taste, and an raised consumption experience,” the brand highlights. “At the same time, brands face the challenge of delivering meaningful amounts of nutrients in formats consumers enjoy taking consistently.”
Ingredient suppliers are expecting healthy aging and active nutrition to be the main trends at Vitafoods Asia 2026. In anticipation of the show, Nutrition Insight met with Puredia, Aker BioMarine, GC Rieber VivoMega, and Nexira to explore market demands, product innovations in omegas and botanicals, and consumer trends across Asian countries.
Nardone emphasized the region’s appetite for new formats. “Asia is one of the most dynamic nutritional markets in the world, with consumers who are highly receptive to new formats, premium products, and science-backed innovation,” she said. “That makes Vitafoods Asia an ideal opportunity for us to demonstrate that supplement innovation isn’t only about discovering the next ingredient. How that ingredient is delivered can be just as important.”
Vitafoods Asia runs from Sep 2 through Sep 4 at the Bangkok International Trade & Exhibition Centre.
